Key messaging:
- development of key message frameworks
- brand consolidation and communication
- scoping straplines and company descriptors
- creating company backgrounder documents
- constructing boilerplates
- building expert profiles.
Campaigns:
- campaign strategy and planning
- complete campaign management
- creative strategies
- direct marketing
- promotions and venue drops
- stakeholder engagement
- event creation and management
- launches
- budget management
- market research and analysis.
Profile raising:
- establishing experts
- research projects
- awareness campaigns
- platform opportunity sourcing, speechwriting and presentation preparation
- reputation and relationship management
- white paper development and editing
- sourcing and drafting testimonials
- researching and writing case studies.
Media relations:
- media strategy and planning
- media liaison and 24-hour enquiry handling
- press release research and production
- press release distribution
- editorial and feature writing
- selling-in news stories
- negotiating articles
- comment and opinion
- crisis and issues planning and management
- media monitoring
- coverage evaluation and measurement.
Marketing collateral:
- concept generation
- brochures, reports and newsletters
- copywriting
- design and print management
- photography
New media and interactive:
- broadcast PR
- podcast and vodcast production
- website development, content creation and management
- blog and microblog creation and ghost writing
- search engine optimisation and usability testing
- email marketing and e-newsletters
- viral marketing
- webinars/webcasts
- online surveys
- film and AV production
- social media strategy and implementation.